Tag: flops

Atul Kasbekar has produced memorable films like Neerja and Tumhari Sulu. His company has also learned valuable lessons while producing other projects like Why Cheat India and Looop Lapeta. As the OTT trends fluctuate and so do the box office fortunes of films, Atul looks at the film industry and its machinations with an objective view. In conversation with ETimes, the photographer-turned-filmmaker reveals why filmmaking should be a smart business and how his production house tries to create a value proposition with films. Read on... While Brahmastra has done well at the box office, the story for a lot of other releases has been underwhelming in the recent past. As a producer, what do you feel about the uncertainty of the box office right now? I think we are in a state of flux rig...